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Churchill Downs Issues 'Pink Fridays' Challenge

| Churchill Downs Communications | 04/06/2010 #

Got pink? Churchill Downs and Susan G. Komen for the Cure®, the world’s largest breast cancer organization, are issuing the people of Louisville a challenge to “Get Your Pink On!” each Friday leading up to the 136th running of the Kentucky Oaks to honor breast cancer survivors.

Pink is the official color of both breast cancer awareness and the April 30 Kentucky Oaks – the Kentucky Derby’s companion event for 3-year-old fillies; therefore, Churchill Downs, in conjunction with its Oaks Day charitable partner Susan G. Komen for the Cure, is staging its second PINK OUT at the track on Oaks Day. All Oaks attendees are encouraged to wear pink or to incorporate pink into their attire for the day to show their support.

To celebrate PINK FRIDAYS during the month of April, Churchill Downs and its PINK PATROL will award a local business, restaurant, school and boutique that best “Pinks Out” its establishment with pink decorations, trim, products and clothing. Weekly winners will receive a surprise Friday afternoon visit by the Churchill Downs PINK PATROL with free third floor grandstand box seats for six on Kentucky Oaks Day. In addition, all winners will be saluted and recognized on Kentucky Oaks Day during a winner’s circle ceremony in conjunction with the 12th race.

To participate, simply log onto Facebook.com, search Kentucky Oaks (Brand/Company), “Become A Fan” of Kentucky Oaks and post your “PINK OUT” photo on the official Kentucky Oaks Facebook page.

PINK FRIDAYS’ weekly PINK PATROL prize schedule:

·    Businesses and Restaurants – Post “PINK OUT” photos by Wednesday, April 7 at 11:59 p.m. ET; winner to be announced Friday, April 9;
·    Schools – Post “PINK OUT” photos by Wednesday, April 14 at 11:59 p.m. ET; winner to be announced Friday, April 16; and
·    Boutiques – Post “PINK OUT” photos by Wednesday, April 21 at 11:59 p.m. ET; winner to be announced Friday, April 23.

Continuing a commitment to new Kentucky Oaks Day traditions established a year ago, Churchill Downs and Susan G. Komen for the Cure renewed their partnership to raise funds to aid in breast cancer awareness and research through Kentucky Oaks Day events.

The Kentucky Oaks will once again be televised live on NBC Sports’ sister cable network Bravo from 5-6 p.m. EDT. The one-hour broadcast will spotlight the 1 1/8-mile Oaks with an additional focus on fashion, cuisine, the celebrity experience associated with Kentucky Oaks Day and Churchill Downs’ renewed partnership with Susan G. Komen for the Cure.

For more information on the Kentucky Oaks, please visit www.KentuckyOaks.com.

About Churchill Downs Incorporated
    Churchill Downs Incorporated, (“CDI”), headquartered in Louisville, Ky., owns and operates four world renowned Thoroughbred racing facilities: Arlington Park in Illinois, Calder Casino and Race Course in Florida, Churchill Downs Race Track in Kentucky and Fair Grounds Race Course & Slots in Louisiana.  CDI operates slot and gaming operations in Louisiana and Florida.  CDI tracks are host to North America’s most prestigious races, including the Arlington Million, the Kentucky Derby and the Kentucky Oaks, the Louisiana Derby and the Princess Rooney, along with hosting the Breeders’ Cup World Championships for a record seventh time on Nov. 5-6, 2010.  CDI also owns off-track betting facilities, TwinSpires.com and other advance-deposit wagering channels, television production, telecommunications and racing service companies such as BRIS and a 50-percent interest in the national cable and satellite network, HorseRacing TV, which supports CDI’s network of simulcasting and racing operations.  CDI’s Entertainment Group produces the HullabaLOU Music Festival at Churchill Downs Racetrack which premieres on July 23-25, 2010.  CDI trades on the NASDAQ Global Select Market under the symbol CHDN and can be found at www.churchilldownsincorporated.com.

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