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Churchill Downs Offers New, Integrated Online Box Office as a Convenient Platform for Customers to Purchase Tickets

| Churchill Downs Communications | 11/17/2009 #

Churchill Downs’ customers now have a new and convenient platform to purchase ticket packages in advance of racing events thanks to fresh technology at the historic racetrack’s new, integrated online box office: tickets.churchilldowns.com.

    The latest, easy-to-navigate Website designed by SeatAdvisor, Inc. allows patrons to seamlessly view, choose and purchase exact reserved seat locations throughout the vast facility, including the Matt Winn Dining Room, third-floor box seats, Millionaires Row, Jockey Club Suites, Finish Line Suites, Skye Terrace and more.

    “The favorite Churchill Downs ticket packages are now just a mouse-click away,” Churchill Downs President Kevin Flanery said. “We are thrilled to launch our online Churchill Downs Ticket Office and partner with SeatAdvisor Inc. to provide our fan-base with a convenient, one-stop shop for comprehensive ticket information to the world’s most legendary racetrack.”

    Remaining ticket inventory for the 2009 Fall Meet, which continues through Saturday, Nov. 28, is available for purchase along with select 2010 events such as advance general admission tickets to Kentucky Derby 136 ($40, May 1), Kentucky Oaks 136 ($25, April 30) and six “Downs After Dark” nighttime racing events ($10 cover charge to each, June 11, June 18, June 25, July 2, Oct. 31 and Nov. 19).

    A special discounted cover charge (general admission) pass for entrance on all six Downs After Dark events is available for $45 (a $15 savings). Also, customers also have the opportunity to purchase a special $20 Downs After Dark package that includes general admission, a box seat in the third-floor clubhouse and an official program. Additionally, Downs After Dark “Date Night” dinner and dancing packages are available for $59.90 and include a reserved seat in Millionaires, an official program and buffet dinner.

    Customers are advised to visit tickets.churchilldowns.com frequently as inventory is continually added. Patrons have the convenience of printing purchased tickets themselves. Minimal ticket processing charges will apply.

    SeatAdvisor, Inc. is a business-to-business application service provider for the ticketing and box office market. The SeatAdvisory proprietary box office system technology provides venues with the first fully functional Internet-based ticketing system that includes box office sales, telephone and Internet ticket sales, subscriptions and a private label web presence.

    Churchill Downs, the world’s most legendary racetrack, has conducted Thoroughbred racing and presented America’s greatest race, the Kentucky Derby, continuously since 1875. Located in Louisville, the flagship racetrack of Churchill Downs Incorporated (NASDAQ Global Select Market: CHDN) also operates Trackside at Churchill Downs, which offers year-round simulcast wagering at the historic track. Churchill Downs will conduct the 136th running of the Kentucky Derby on May 1, 2010 and the Kentucky Oaks on April 30, 2010. The track will conduct its 2009 Fall Meet from Sunday, Nov. 1 through Saturday, Nov. 28. Churchill Downs is scheduled to host the Breeders’ Cup World Championships for a record seventh time on Nov. 5 and 6, 2010. Churchill Downs tickets are available at tickets.churchilldowns.com or by calling (502) 636-4400. Additional information about Churchill Downs can be found on the Internet at www.churchilldowns.com.
    
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