While “March Madness” is heating up, the “Road to the Kentucky Derby” is also well underway, and Churchill Downs has arranged a fun way for fans of both basketball and horse racing to keep tabs on each sport by partnering with PRIME Lounge, one of Louisville’s newest and upscale nightclubs, to host a trio of viewing parties for NBC Universal’s upcoming broadcasts of the “Road to the Kentucky Derby” series.

The first of three consecutive one-hour “Road to the Kentucky Derby” telecasts will air Saturday on USA Network from 5-6 p.m. ET. The broadcast will showcase the Grade II, $750,000 Louisiana Derby from Fair Grounds Race Course and Slots in New Orleans and the Grade II, $500,000 Lane’s End from Turfway Park in Florence, Ky.

Churchill Downs’ “Derby Nation Road to the Kentucky Derby Viewing Parties” at PRIME Lounge, located at 104 West Main Street in the heart of Louisville’s downtown gallery district, will begin when doors open at 4 p.m. Guests age 21 and older will be admitted free of charge (no cover) and can enjoy $3 personal pizzas, 35-cent wings and a plethora of drink specials while watching the exciting Kentucky Derby prep races in an enjoyable party atmosphere. There also will be prize giveaways. Hometown fans hoping to keep tabs on college basketball action will be able to do so as well via PRIME Lounge’s array of large-screen televisions.

Following the “Road to the Kentucky Derby” series launch on USA Network, broadcasts will shift to NBC for the Santa Anita Derby and Wood Memorial on April 3 and the Blue Grass Stakes and Arkansas Derby on April 10.  All “Road to the Kentucky Derby” telecasts will air from 5-6 p.m. ET.

    Churchill Downs Incorporated, (“CDI”), headquartered in Louisville, Ky., owns and operates four world renowned Thoroughbred racing facilities: Arlington Park in Illinois, Calder Casino and Race Course in Florida, Churchill Downs Race Track in Kentucky and Fair Grounds Race Course & Slots in Louisiana.  CDI operates slot and gaming operations in Louisiana and Florida.  CDI tracks are host to North America’s most prestigious races, including the Arlington Million, the Kentucky Derby and the Kentucky Oaks, the Louisiana Derby and the Princess Rooney, along with hosting the Breeders’ Cup World Championships for a record seventh time on Nov. 5-6, 2010.  CDI also owns off-track betting facilities, TwinSpires.com and other advance-deposit wagering channels, television production, telecommunications and racing service companies such as BRIS and a 50-percent interest in the national cable and satellite network, HorseRacing TV, which supports CDI’s network of simulcasting and racing operations.  CDI’s Entertainment Group produces the HullabaLOU Music Festival at Churchill Downs Racetrack which premieres on July 23-25, 2010.  CDI trades on the NASDAQ Global Select Market under the symbol CHDN and can be found at www.churchilldownsincorporated.com.

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