Thurby

THURBY: PRESENTED BY OLD FORESTER

Thurby x Frazier Kentucky History Museum: Celebrating Cool Kentucky

Thursday, April 30th, 2026 | Gates Open: 10:30 a.m. | First Race 12:45 p.m.

In partnership with the Frazier Kentucky History Museum, Churchill Downs will transform into a vibrant display of the state's rich heritage. Delve into Kentucky's storied past and lively present with engaging photo ops and experiences that capture the essence of our rich culture. A must-attend for history buffs, music lovers, and racing enthusiasts alike, this event encapsulates Kentucky's spirited music, deep-rooted traditions, and vibrant atmosphere.

Join us for a day immersed in the true spirit of the Bluegrass State!

Experience the essence of Kentucky at Thurby's 'Cool Kentucky', a vibrant celebration of bourbon, music, and thoroughbred racing.

EVENT DAY DETAILS

Thurby | Thursday, April 30

Gates Open 10:30 a.m. | First Race 12:45 a.m.

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EVENT DAY HIGHLIGHTS

Cool Kentucky Print Giveaway (Distribution Location: Clubhouse Plaza near Fanatics Clubhouse Plaza Tent | 200 Screen Printed/2,000 Digitally Printed)

• MadPixel “Thurby x Frazier Kentucky History Museum: Cool Kentucky” prints, capturing the spirit and excitement of “Cool Kentucky”, will be available on a first come, first served basis. The artist behind the piece, Ron Jasin of MadPixel, will be on-site signing posters.

ENTERTAINMENT LINEUP:

• ‘Iconic Kentucky’ Roving Kentuckians presented by Actors Theatre of Louisville:
  • Colonel Sanders, Disco Ball, Slugger Bat, Muhammad Ali, Matt Winn
• ‘Musical Kentucky’ Roaming Entertainment | (Locations: Outside Premium Lobby, 2nd Floor ITW, Clubhouse Gate)
• National Anthem Performance: 100th Army Band (Fort Knox)

COOL KENTUCKY PHOTO OPS

• Andrew Perez Post-It Wall | (Location: 1st Floor Next to Club SI)
  • Local artist Andy Perez will be bringing a mural to life with Post-Its.
• Crosley Cruiser | (Location: 1st Floor Next to $5k MJ Tent)
  • Crosley will be bringing their Cruiser truck to provide an interactive experience for guests.

RECOGNITION MOMENTS | The Frazier Kentucky History Museum’s “Iconic Kentucky” shines a spotlight on the legendary figures and cherished locales that have profoundly shaped Kentucky's history and culture. This captivating exploration delves into the lives and achievements of some of the state's most influential personalities, revealing the stories behind the places Kentuckians hold dear.

• Yared Nuguse: An Olympic medalist, American record holder, and one of the most accomplished middle-distance runners of his generation, is from Louisville, Kentucky, and has carried his roots onto the world stage through historic performances in the 1,500 meters.
• Ed Hamilton: An American sculptor living in Louisville, Kentucky, who specializes in public art. His most famous work is The Spirit of Freedom, a memorial to black Civil War veterans, that stands in Washington, DC, in the Shaw neighborhood near Howard University.

‘SPIRIT OF KENTUCKY’ | This special feature delves into the rich legacy of Old Forester, highlighting its distinction as the first bourbon to be sold in sealed glass bottles—a testament to its commitment to quality and purity. Go on a journey through the brand's storied history, from its founding in 1870 to its role in shaping the bourbon industry and its resurgence as a favorite among both new enthusiasts and seasoned connoisseurs.

STYLE UNDER THE SPIRES | DERBY WEEK FASHION CONTEST: Step out in style with your best Vintage look and enter our Fashion Contest! Showcase your timeless elegance for a chance to win incredible prizes. Don't miss this opportunity to dazzle on the track and score some fabulous rewards. Dress to impress and let the races begin! Entry details coming soon.

How to Enter:

• Scan the QR code displayed on the big board, enter your name and phone number, and send us a photo of your outfit.
• Our stylists behind the scenes are reviewing entries and will select the top 10 looks.
• The top 10 finalists will be contacted between Races 5 and 6.
• The fashion contest will take place between Races 7 and 8 at the Crosley Cruiser (1st Floor next to 5kMJ Tent)
• The winner will receive a Cool Kentucky prize pack.

Stakes Races:

• Mamzelle presented by Kentucky Proud

ALL-INCLUSIVE SEATING OPTIONS

Indulge in exquisite dining for Derby Week! Enjoy gourmet meals, fine beverages, and an unforgettable culinary experience.

*Tickets include all-inclusive chef's table buffet, alcoholic, non-alcoholic beverages, offsite parking, and shuttle to the venue.

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PARKING INFORMATION

To be announced!

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Taste of Derby

Thursday, April 30 from 7:00 to 10:00 PM | Kentucky International Convention Center (KICC)

Start Derby weekend with an extraordinary culinary experience. Celebrate the artistry of celebrity chefs like Aaron May and Damaris Phillips as they present inspired dishes and expertly crafted drinks. With gourmet tastings and an electrifying atmosphere complete with live entertainment, Taste of Derby sets the stage for a truly iconic weekend.

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